We've known for a long while that bees are endangered. In particular, modern forms of agriculture threaten their well-being. For example, monoculture and the insecticides and herbicides that are used to destroy crucial blooming plants in the fields, for farmers regard these plants as weeds. And the varroa mite is a dangerous pest that threatens the bees and that beekepers constantly have to combat.
"And climate change," explains beekeeper Kay Lürßen, "also harms the bees. They need enough water to live and make honey. Food gets scarcer since the plants' nectar production also relies on moisture. This summer is already much too dry."
Some support for the bees would be a good idea, thought A+W employee David Gorr. Beekeeper Lürßen is his neighbor, and David is interested in bees.
From their many conversations came the idea of a bee sponsorship - and now, thanks to David's initiative and the management's enthusiasm for his idea, A+W has "its" beehive with Kay Lürßen. Of course we don't tend "our" hive personally, Mr. Lürßen still takes care of this. He does it much better than we could. But we support him in his work. According to the principle "it's better to light a candle..." - but you know how the saying goes.